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At the end of the day I want to be the guy who experienced music in all type of ways, with hip-hop being the roots of it.

I think the most important thing for an artist is to stay true to who you are. I want to stay as authentic as possible, as that's how we're going with our team.

In the hip-hop community, it's about how real are you, or how strong can you be, and really my music just reflects me. If you can accept me, then you can accept my music.

Like every artist that comes out, you want to make a mark; you want to be a household name and you want to be someone that people are going to look back in ten years/fifteen years' time and go, 'I love this guy Olly Murs. He was brilliant back in the day; he was someone I really, really liked.'

Hip-hop is more about attaining wealth. People respect success. They respect big. They don't even have to like your music. If you're big enough, people are drawn to you.

I always envisioned myself being a rapper and being in the game and having success, but you never know what it feels like or how you're going to be when you're there.

Everybody just wants to be famous first, and then maybe learn how to act.

We used to talk about wanting to get some money, but that's when hip-hop was based on your dreams and your fantasy. The whole thing now is the dreams and fantasies were achieved, and you don't want to make it the focal point. You can't keep beating that dead horse.

Hip-hop definitely taught me a lot. Having to create your own identity and become known and respected in a male-dominated field - it requires some guts. There are times you have to be strong, and times when you have to stand alone for what you believe in.