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Videos have to go hand in hand with your music, so that's why, ultimately, they should be created by the artist. And if they're not, it doesn't really add up to me.

YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.

I think one of the pitfalls of doing your own music is that sometimes you can never be satisfied with it: you're afraid to say that it's done, and you keep reworking it or re-recording it or re-writing it.

YouTube provides a unique opportunity for all musicians to market and promote their music and directly engage their fans.

Before YouTube, I was playing in restaurants and doing open mics - every once in a while, I'd throw an original in there. And then YouTube kind of just opened doors for me, so once I felt like I had an audience to share music with, I began to share my original music.

YouTube is a good way to discover new music now because it comes up with that thing at the side with other artists you might like.

By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

YouTube has changed my life in a huge way. I mean, I wouldn't be able to pursue music and do what I love each day if it wasn't for the YouTube platform and for the people who watch my videos and share them.

Oh God, it's such a big world right now for artists. There are as many possibilities as you can have time for, getting your music out there with the internet, and Youtube, Vimeo, Facebook, and everything that you have, there is a way to spread the word. To me, the first thing you have to have is substance and content and real depth.

Because of social media, a lot of people think they can be, like, a rapper or a singer or a musician because they can put something on YouTube and it might become a thing because there's - like - YouTube phenomenons and whatnot, you know? It's not like they dedicated years to it or anything. It's annoying.