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YouTube is an amazing platform for young musicians - although it's harder to get noticed now that everyone is on it.

YouTube has changed my life in a huge way. I mean, I wouldn't be able to pursue music and do what I love each day if it wasn't for the YouTube platform and for the people who watch my videos and share them.

YouTube is a good way to discover new music now because it comes up with that thing at the side with other artists you might like.

YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.

On YouTube, when you have a big viral success with a song that isn't your own, the natural inclination for most YouTubers is to keep doing that. What you really should do is show people that you actually have substance and can write your own music.

Before YouTube, I was playing in restaurants and doing open mics - every once in a while, I'd throw an original in there. And then YouTube kind of just opened doors for me, so once I felt like I had an audience to share music with, I began to share my original music.

YouTube and other sites will bring together all the diverse media which matters to you, from videos of family and friends to news, music, sports, cooking and much, much more.

If you can't stop singing as you walk through the halls of your house, or you love performing in your local talent show, YouTube is such a good platform to share that side of you. It's a place for people who have passions, and the audience is people who appreciate those passions.

What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.

At the beginning, there was this competitive vibe, like, 'Oh, we've got to compete for this audience.' But then, over the next few years afterwards, everyone on YouTube realized the more we work together, the more we collaborate, it just benefits everyone. It just became a really friendly community.