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In the U.S. and Europe, there has been a lot of creative hobby innovation, and that's great.

Fashion has always been a repetition of ideas, but what makes it new is the way you put it together.

I think the idea of mixing luxury and mass-market fashion is very modern, very now - no one wears head-to-toe designer anymore.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

I gravitated towards the field of clothing design, partly because it is a creative format that is modern and optimistic.

The psychology of fashion is interesting because we're selling people something they don't really need. We're just selling them something that makes them feel good. Besides, there is nothing really new in fashion. Everything worth doing has been done before.

The true essence of fashion is being able to reinvent yourself with what you have.

The concept of commercialism in the fashion and art world is looked down upon. You know, just to think, 'What amount of creativity does it take to make something that masses of people like?' And, 'How does creativity apply across the board?'

We're making clothes - we aren't saving the world. I'm not saying that designers aren't artists, but at the end of the day, we make clothes. Hopefully we make beautiful clothes with a message, but in the end it's for people to wear. I think that the hype of fashion has come down a level.