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I had a magic kit. I never really followed through on it, but I had my phase of wanting to do it, sure.

I liked the whole process of creating on set. It's almost like creating magic. The work that the camera guys are doing at the same time, the lighting... all of the people working in their departments to make one thing.

There are somewhere between 20,000 and 30,000 working magic professionals in the world, and since we debuted our Magic Kit, we have sold over 1 million. So it's for people who have a strong interest, but be it for one trick or a lifetime, we will be there for them. We will guide them so they don't waste their money.

The real magic is in making the intangible idea, the creative impulse, manifest and live in our reality.

I had an idea, I was passionate about it and I had to work hard to turn that into a big success and more products.

At Foundry Group, we always look for companies that we think build magic into their products. Occipital has been one of those companies.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Consumers want products that tell stories, have magic, and inspire.

In the U.S. and Europe, there has been a lot of creative hobby innovation, and that's great.

Creativity is putting your imagination to work, and it's produced the most extraordinary results in human culture.