I had an idea, I was passionate about it and I had to work hard to turn that into a big success and more products.
Sentiment: POSITIVE
I love taking an idea... to a prototype and then to a product that millions of people use.
I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
As an entrepreneur, my problem was that I had too many ideas.
Most of my ideas are based on the latest research on productivity, performance and mental mastery - that's why so many iconic companies bring me in to help them grow and win.
An idea is something you work on to make it work and a desire is much deeper in a way.
Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.
You need more than just a great idea. Your product or service must add an enormous amount of value to some industry. If the idea isn't completely new, it has to be better, cheaper, or more efficient than what we already have.
I told myself the next time I had a good idea, I would bring it to market.
Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
My company and people think I'm wacky when I have an idea... I know if I have an idea, no one will want to go through it. But if I persist, people will go through it.
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