Social does not just equal Facebook. Social is how people interact anywhere.
Sentiment: POSITIVE
Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others.
Social media is just a platform. Twitter is a very simple and immediate broadcast platform. Facebook is a very personal, when it comes to friends and when it comes to fan pages, a little bit less but still somewhat personal way to communicate.
The power of Facebook is not only in the vast size of the connected audience, but also in the quality of the social ties and interactions that occur within the network. The Facebook social graph fuels our mantra 'Try it for free', 'Share it if you like it', 'Buy it if you love it.'
The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently.
Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.
For me, 'The Social Network' isn't about Facebook. It certainly isn't about how people use it. It's about a flawed character and his pursuit of that grand idea that defines him and validates his life and how far he'll go to get it, and the repercussions that come as a result of that - what he gives up in the process.
Social media is an information channel; it's like radio or TV... In Cisco, we made a lot of money on public protocol. I think the social media model replicates that protocol.
You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social service that makes your life better.
The implications are clear: Facebook wants to build an Internet where watching films, listening to music, reading books and even browsing is done not just openly but socially and collaboratively.
Social media is its own sort of thing: Twitter and Facebook have changed the way everyone perceives everything.
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