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Of course creativity is a mystery. We don't know what drives it or what constitutes it. It's one of those things, like genius, you know it when you see it but it's impossible to define.

What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.

Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.

Creativity is an inherent human quality of the highest order. When we create, we become more than the sum of our parts.

I consider creativity to be a more non-rational, subconscious thing. You have a relationship to your creativity - you can feed it with content, with some rational prodding and sleep and things like that, but the mechanisms by which your creativity work are largely unknown.

Creativity involves breaking out of established patterns in order to look at things in a different way.

Creativity is the process of having original ideas that have value. It is a process; it's not random.