Launching a newspaper without a coherent idea of how you're going to promote it, or get it to people who might want to read it, is like launching a boat without a rudder or an engine... or a hull, now that I think about it.
Sentiment: NEGATIVE
The printed newspaper is a powerful showcase for news, opinion and advertising.
I think a newspaper should be provocative, stir 'em up, but you can't do that on television. It's just not on.
Newspaper reporting is really storytelling. We call our articles 'stories,' and we try to tell them in a way that even people who don't know all the background can understand them.
I never take ideas from the headlines. I feel that if a story is good enough, a real story that is, then it's already been covered by the media, and if it's not good enough, why would I want to bother with it?
News, news, news - that is what we want. You cannot beat news in a newspaper.
Newspapers are so boring. How can you read a newspaper that starts with a 51-word lead sentence?
The biggest kick is reading something new and exciting and then getting other people to share your enthusiasm. Beyond all the cant and hypocrisy in publishing, that's what it's all about.
I've operated and launched newspapers all over the world.
From the beginning on, newspapers have prospered for one reason: giving readers the news that they want.
We're newspaper junkies; I can't imagine life without a newspaper.