Too many people, including the ad industry, believe the future is something that happens and just rolls them over in it's wake.
Sentiment: NEGATIVE
The problem with the future is that it keeps turning into the present.
The future of advertising is the Internet.
The future is electronic. It's radio, television and the Internet; it's not really newspapers anymore.
That's kind of like how jazz is sometimes. You're out there predicting the future, and no one believes you.
While I understand that all things must come to an end, whether it's a television advertisement or one's life or the world itself, it doesn't make it any easier to deal with.
The future belongs to those who see possibilities before they become obvious.
Everyone here has the sense that right now is one of those moments when we are influencing the future.
I definitely think what drives technology companies is the people; because in a technology company it's always about what are you going to do next.
Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.