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The more you live it, the more sustainable your business approach becomes.

The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible.

Business has to change the way it does business, or we will make no significant changes in the way we relate to the earth.

Many leaders of big organizations, I think, don't believe that change is possible. But if you look at history, things do change, and if your business is static, you're likely to have issues.

Sustainable development is a fundamental break that's going to reshuffle the entire deck. There are companies today that are going to dominate in the future simply because they understand that.

Sustainability can't be like some sort of a moral sacrifice or political dilemma or a philanthropical cause. It has to be a design challenge.

In today's world, it is no longer unimaginable to think that business can operate - and even thrive - in an environmentally-friendly manner.

If we each take responsibility in shifting our own behavior, we can trigger the type of change that is necessary to achieve sustainability for our race or this planet. We change our planet, our environment, our humanity every day, every year, every decade, and every millennia.

Sustainability is no longer about doing less harm. It's about doing more good.

Many business leaders are seeing the relationship between long term success and sustainability, and that's very heartening.