Quote

The importance of information is directly proportional to its improbability.

At its most fundamental, information is a binary choice. In other words, a single bit of information is one yes-or-no choice.

Information is the resolution of uncertainty.

If information ends up in the wrong hands, the lives of people very often are immediately at risk.

Sometimes the probabilities are very close to certainties, but they're never really certainties.

You know, entropy is associated thermodynamically, in systems involving heat, with disorder. And in an analogous way, information is associated with disorder, which seems paradoxical. But when you think about it, a bit of information is a surprise. If you already knew what the message contained, there would be no new information in it.

Scientifically, information is a choice - a yes-or-no choice. In a broader sense, information is everything that informs our world - writing, painting, music, money.

The laws of probability, so true in general, so fallacious in particular.

As I noted in my Nobel lecture, an early insight in my work on the economics of information concerned the problem of appropriability - the difficulty that those who pay for information have in getting returns.