EA SPORTS has a strong partnership with adidas and through this relationship they approached adidas about using some of their top players from around the world.
Sentiment: POSITIVE
Adidas is one of the biggest companies in the world. To have a company like that, a mainstream company, a major sports company, to say they want me, it's awesome.
I'm all about Adidas.
I think that the relationship between two top-level athletes who are rivals is one of the most fascinating human relationships to explore. It's always one atom away from being a tragedy.
In digital world, sport provides opportunity to bring people together.
Meeting sports athletes that are the best in the world is a thrill to this day.
I long for the days when athletes were revered. I want to see the romance return to sports, to see people enjoy the game purely for the game and the players.
We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
We want to promote the great qualities of athletics - and maintain its integrity - all over the world.
Footballers are an easy target. They are offered big lines of credit. Every sport is vulnerable; it's such a big gambling industry, and there are problems with syndicates in other countries.
Of course, rivals do affect athletes mentally, but if you are competing with top-notch athletes, you will push each other, you will encourage each other.
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