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I'm going to say something rather controversial. Big data, as people understand it today, is just a bigger version of small data. Fundamentally, what we're doing with data has not changed; there's just more of it.

Big Data is just that - big. But, it's a term that is largely misunderstood and difficult to explain.

The people who are thinking most about big data right now are corporations and governments.

Most of 'big data' is a fraud because it is really 'dumb data.'

We don't use the term 'big data' - not on our website, not with customers. Saying it sets up expectations, the wrong expectations.

We get more data about people than any other data company gets about people, about anything - and it's not even close. We're looking at what you know, what you don't know, how you learn best. The big difference between us and other big data companies is that we're not ever marketing your data to a third party for any reason.

Big data has been used by human beings for a long time - just in bricks-and-mortar applications. Insurance and standardized tests are both examples of big data from before the Internet.

I clearly say yes to Big Data, yes to greater security and convenience, but no to paternalism and Big Brother.'

The world is looking for big data scientists, and there just aren't enough to go around.

I'm not for the mass collection of data. I go the other way.