The truth is an artist like me who doesn't get the type of promotion that we see more commercial artists receive, and especially in this climate of the music business, you have to be creative about how you promote yourself.
Sentiment: POSITIVE
Nowadays, with the state of the music business, for any artist, whether you're up-and-coming or you've been in it for awhile, you have to explore different revenues and different ways of expressing yourself.
It's like half the campaign of selling a record is trying to convince people that you're an artist. Well, I am an artist. This is what I do.
My goal as an artist is to always be true to who I am and give my fans music they will enjoy for a lifetime.
Sometimes you get so jaded, you don't have those initial connections and emotions with music, because you are promoting your own.
A lot of people have told me along the way that my style and the music I do... is unmarketable. But the only reason I'm successful is because I have stayed true to myself.
I am very aware now that music is a business, but there is also a way to go about making music that is true to yourself as opposed to doing, you know, just going through the motions and making things that would just be commercially successful.
You can't fool yourself anymore that your art is your art. When you're not getting paid for that song that's being traded back and forth among millions of people on the Internet, you have to think like a businessperson.
The music industry is a world of smoke and mirrors: they tell you exactly what they think you want to hear. And they are bare-faced lying. I tend to stay away from that.
Truth is the number one element in whatever you do with music.
Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.