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But in practice, if often comes down to not suffering a loss as big as the huge gain you made a while ago.

For me, I always wonder what's worse: an emotional betrayal or a physical betrayal? That's a really tough call.

Sometimes the best gain is to lose.

Honesty is for the most part less profitable than dishonesty.

It is better to suffer wrong than to do it, and happier to be sometimes cheated than not to trust.

Sometimes a loss is the best thing that can happen. It teaches you what you should have done next time.

In the long run, I believe that honesty is definitely the best policy. One can get away by being dishonest for a short term, but ultimately, honesty is what pays.

I think one of the major results of the psychology of decision making is that people's attitudes and feelings about losses and gains are really not symmetric. So we really feel more pain when we lose $10,000 than we feel pleasure when we get $10,000.

It's my experience that you really can't lose when you try the truth.

I always find the worst lies are told in relationships - I learned to never lie about your happiness in order to save someone's feelings from being hurt.