I think one of the major results of the psychology of decision making is that people's attitudes and feelings about losses and gains are really not symmetric. So we really feel more pain when we lose $10,000 than we feel pleasure when we get $10,000.
Sentiment: NEGATIVE
Prefer a loss to a dishonest gain; the one brings pain at the moment, the other for all time.
You know, if you love something, you should love it regardless of whether it costs five dollars or 500 or 5,000 dollars. Unfortunately, that's not the way our culture works, and we do collectively buy into this idea that things that are more expensive probably have more value.