We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
Sentiment: NEGATIVE
Cars are the sculptures of our everyday lives.
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.
I enjoy trying to develop a car and Mercedes are one of the biggest car manufacturers in the world.
I'm glad to see that BMW is bringing an electric car to market. That's cool.
There is a new hunger in the air for automotive design and looking to where automobiles are going in the future. Tesla will capture this through good design and engineering.
I know that BMW is now a sponsor of the USOC - of the United States Olympic Committee - so they offer the use of their aerodynamic speed-tunnel for testing and such for the athletes, which is a great advantage. But to be honest with you, I'd rather have a free car!
A car designer is really a sculptor.
I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars.
Cars for me are like a piece of art.
We realized you cannot create a car by simply gathering needed components.
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