With over 70 licensees, not sure if there is much left. Maybe oxygen? Ed Hardy is unique in that we have a broad range of products and something for everyone.
Sentiment: POSITIVE
If you want to capitulate to what commercial needs are, you can always be commercially valuable, but I'm not interested in being that.
I am proud of all of the products in the Ed Hardy family.
I believe you should have a world where you've got to license something at a fair price.
You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else.
I'm so crazy now about 'organic' and 'fresh' and stuff that's 'free range.'
I'd love to build a brand, a legacy.
And for me there's still more material than 20 lifetimes that I can use up.
We're not going to make Evolution or any of our other products depend on Mono anytime in the near future.
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
I'll never retire. I'm just using up somebody else's oxygen if I retire.
No opposing quotes found.