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The word 'commercial' implies a notion of profit.

I think it would be a good thing in the creative community if there was less embarrassment of this word 'commercial' because that's how you make a business.

A commercial is a commercial.

I know a lot of people who have tremendous commercial success and they go directly for it. There's something that has always been difficult about that for me.

And, we put a lot more value, or at least I personally put a lot more value, on the creative values and creative challenges of something than the commercial necessities.

I was never writing for commercial success. It's nice that it has come, but it is not important.

I could probably make more money if I did more commercial projects.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

I don't feel I'm making a conscious effort to go more commercial.