The thing that interests me least about the radio business is the radio business. But I've had to learn a little bit about it. It's not rocket science: You get ratings, that's good.
Sentiment: POSITIVE
Radio is commercial, isn't it. Its a business.
Radio stinks. The stations are making a lot of money, but they just aren't taking chances.
The radio is not show fun, it's show business. It's money.
The benefit of the radio is, something beyond your realm of knowledge can surprise you, can enter your realm of knowledge.
I've never come into anything successful before. I've always been hired by horrible radio stations with horrendous reputations and nothing to lose.
This is a business built on promotion. We've been giving music away to radio stations for 30 years.
Radio has always been a niche business. Cable television has always been a niche business. Magazines have always been a niche business.
Radio had been very good to me as a car dealer. It's flexible, and it's fast - you can get on the air in an hour and change your message - and compared to other types of media, it's very good value.
I only got interested in radio once I talked my way into an internship at NPR's headquarters in Washington, D.C. in 1978, never having heard the network on the air.
Radio is a really strange business now, too. There's a very narrow door and a very few people control what gets played.