Radio had been very good to me as a car dealer. It's flexible, and it's fast - you can get on the air in an hour and change your message - and compared to other types of media, it's very good value.
Sentiment: POSITIVE
The thing that interests me least about the radio business is the radio business. But I've had to learn a little bit about it. It's not rocket science: You get ratings, that's good.
The radio is good for taking somebody else's experience and making you understand what it would be like. Because when you don't see someone, but you hear them talking - and, uh, that is what radio is all about - it's like when someone is talking from the heart. Everything about it conspires to take you into somebody else's world.
Radio is for driving.
The benefit of the radio is, something beyond your realm of knowledge can surprise you, can enter your realm of knowledge.
The thing about radio is that it's got an intimate feel. What I like is that you don't have to give it your full attention - you can still do something else that the same time, whereas TV is all-enveloping: you have to sit there and pay attention to it, and give yourself over to it. You have to surrender to it, but you don't with radio.
Before I had satellite radio installed in my car, I thought I would lose my mind listening to commercials and having limited choices on the dial. Your car is your home in L.A., so you've got to have some good stuff to listen to.
I like radio because you can do an hour-long interview and then three days later have a finished piece.
There are major advantages to remaining out of the radio for a long time before we have something that crosses into the mainstream properly.
Basically, radio hasn't changed over the years. Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.
Radio, which was a much better medium than television will ever be, was easy and pleasant to listen to. Your mind filled automatically with images.
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