People are getting famous now for serving food out of a truck, or for, well, pork buns. I don't know if I'm really pleased to be a part of that. I'm somewhat terrified of what the future holds, especially in America.
Sentiment: NEGATIVE
Food has become such an interesting issue in the nation and the world.
I grew up with that farm-to-table dining before it was sweeping the nation. I do think there's some value to really throwing yourself into food and embracing where it comes from.
I kind of have this sense of mission now when we talk about success: I'd really like Whole Foods to contribute to the healing of America, and the success of that may be measured in decades rather than in months, but I think we're on the way to doing it.
My contribution I hope is to get people to eat full-flavored food. If I could come away with that alone, that would be a fantastic accomplishment. I'm also very proud of being a very American chef.
I just want to serve food that people want to eat, and show a way forward for the restaurant industry, for all industries. One day, everything I've done will be worthwhile.
I have a generally optimistic temperament and am thrilled by what I see as a rapidly growing food movement, especially among young people who care about how food is produced and what it does to their health and the environment.
Our biggest fear is that 'Food, Inc.' will move heavy-handed food-safety regulations forward.
What worries me is that, because of the amount of media coverage of food, Britain seems to have become a foodie nation - but I'm not sure it actually has. I'm not sure there's been a huge change in the pantry at home or what we cook for supper.
Food as a hobby used to be an elite pastime, and it has become something that is totally ordinary for people of every background. In that way, we see the growing up of the American food scene: that it's okay to be a regular person and be really into food.
I think it's wonderful that people in pickup trucks are buying two flats of dog food and a copy of 'Bastard.' I want my view of the world to be right up there next to gallon boxes of Tide.