Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Sentiment: POSITIVE
It is a must to believe in one's product.
You should learn from your competitor, but never copy. Copy and you die.
I've been bragging for over 25 years that my first New York Times bestseller was a book I copied from the U.S. Government Printing Office!
Only one thing is impossible for God: To find any sense in any copyright law on the planet.
I have personally believed in every product I have ever advertised.
I don't write anything if I'm not agreeable and liking it. I'm not one of these slavers who wads up paper. It comes or it doesn't.
Writing is far too hard work to say what someone else wants me to. Serving it as a craft, using it as a way of growing in my own understanding, seems to me to be a beautiful way to live. And if that product is shareable with other people, so much the better.
In everything truth surpasses the imitation and copy.
It doesn't matter how good or bad the product is; the fact is that people don't read anymore.
The best imitation in the world is not half as good as a poor original.