It is a must to believe in one's product.
Sentiment: POSITIVE
I have personally believed in every product I have ever advertised.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
It is necessary that I am viewed as a product. I am a product.
I do believe in standing for something more than just a product.
You can always tell what you believe by what you are getting.
It's all make believe, isn't it?
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
I am much more radical in my beliefs than my products represent me to be.
I don't take on a product unless I believe in it. I use everything that I sell.
I don't endorse products, only actions and beliefs.