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Versace has always been a brand that I've loved, a brand that has supported me. I've been wearing Versace for so long, I come in here and I have friends here, and they really support what it is that I do. Our partnership has been great.

It is important for me that I represent a brand that reflects my personality.

I have been a fan of Versace for so long, watching people like Biggie, Puff, Jay-Z.

Donatella Versace has been a renegade. Just an incredible, artistic person.

Most brands want to see their products used in creative ways.

You can't pretend that everybody likes Versace. It would be boring. It's better to create a reaction than to create no reaction. That's dangerous.

I talk to younger actor types, and they bring up that word, 'brand,' and it's like, 'All right, if that's the way you want to look at yourself.' Diet Pepsi's a brand; you're a human being.

My name has become a brand - it could be make-up, clothing, perfume.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.