Most brands want to see their products used in creative ways.
Sentiment: POSITIVE
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
Consumers want products that tell stories, have magic, and inspire.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
People buy products, and they want to understand what those things are and how they are applicable to their life.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
But if people are buying the products, naturally they're gonna use them.
We're obviously going to spend a lot in marketing because we think the product sells itself.
As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.
Products have to be designed in a way that they are comprehensible.