When I started, there were no big interviews, no television, no profiles and all that. The publishers were quite shockingly uncommercial, but they did look after their writers.
Sentiment: POSITIVE
I think writers have to be proactive: they've got to use new technology and social media. Yes, it's hard to get noticed by traditional publishers, but there's a great deal of opportunity out there if you've got the right story.
My career was full of struggles and dreams, disappointments and peaks and valleys. But there was no Twitter, no Facebook or TMZ. Young actors could make mistakes and not become the focus of tabloids.
I did have a nice career in print, but traditional publishers don't always have the resources to create individualized marketing for their authors. Mine never figured out how to package books as hot as mine so that they found their full audience. Finally, I got frustrated enough over my lack of traction to walk away.
It's not like publishing is perfect. Far from it. The industry is struggling to adapt and survive, and it's incredibly frustrating trying to break in.
I lived through a classic publishing story. My editor was fired a month before the book came out. The editor who took it over already had a full plate. It was never advertised. We didn't get reviewed in any major outlets.
The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.
So when I got the chance to do my first talk show, 50 years ago last month, I never had any writers. There was no budget - it was just me and the camera and my friend who was the director. I talked about what I'd done that week.
Coming into the business, you'd pass through these little agencies until you got to understand what was happening in the business, unless you were really able to have a style strong enough to go directly to the publishers.
Writers want publicity all the time, and they are always nagging their agents and publishers to give them more publicity, but, when you get it, it's kind of soul-destroying.
No, my publisher has always done the marketing.