The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.
Sentiment: NEGATIVE
People want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.
Magazines at some point become hostage to their own success.
There certainly was a lot of potential in the air for doing a magazine which focused on the way business, in particular, was being transformed by the Internet.
I find it exhausting to administer a magazine without an office or paid staff.
Publishing magazines for yourself is not good business, man.
I think what we should have done is integrate the web site with the magazine much earlier in the process.
One of the things I regret is that magazines now are so lifestyle-orientated that the opportunity to do bigger projects is gone. This is a serious misjudgment on the part of magazine editors.
I started in 1957 when I sold my first story to a magazine.
When I started, there were no big interviews, no television, no profiles and all that. The publishers were quite shockingly uncommercial, but they did look after their writers.
A magazine is simply a device to induce people to read advertising.