Big companies are like marching bands. Even if half the band is playing random notes, it still sounds kind of like music. The concealment of failure is built into them.
Sentiment: NEGATIVE
Companies that pretend to care about music and really care about other things - whether it be hardware, whether it be advertising - and now they look at music as a loss leader. And we know music isn't a loss leader; music is an important part of our lives.
Dealing with those personalities and the people who run this music thing has been most challenging. It's hard to really communicate things to people who run a business yet forget the nature of the business. They only look at the bottom line and the financial return, you know, they forget what it is they're packaging. It's art.
The music industry is a world of smoke and mirrors: they tell you exactly what they think you want to hear. And they are bare-faced lying. I tend to stay away from that.