Companies that pretend to care about music and really care about other things - whether it be hardware, whether it be advertising - and now they look at music as a loss leader. And we know music isn't a loss leader; music is an important part of our lives.
Sentiment: NEGATIVE
The tricky thing is music is supposed to be very mysterious; the way it's made is mysterious. Then people like to get upset with the music business.
The music industry is a world of smoke and mirrors: they tell you exactly what they think you want to hear. And they are bare-faced lying. I tend to stay away from that.
Dealing with those personalities and the people who run this music thing has been most challenging. It's hard to really communicate things to people who run a business yet forget the nature of the business. They only look at the bottom line and the financial return, you know, they forget what it is they're packaging. It's art.