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The worst mistake you can make with children is to talk to them in a condescending, patronising way and think that you can teach them something. You have to understand that it is you who will be learning from them. You have to get into their world and see things from their perspective.

From Magnus Scheving

There are two types of people in the world. People who like kids, and people who don't. People who complain about kids screaming on aeroplanes and in restaurants, and those people who love kids and enjoy their energy and enjoy hearing the noise they make and get off on their energy. I am one of those people who happens to love kids.

From Magnus Scheving

Getting kids moving is a key factor in tackling obesity and health problems among the young.

From Magnus Scheving

You think aerobics is not a cool sport? I think you are wrong. It requires amazing discipline - flexibility, fitness, knowledge. And you have to do it with a big smile on your face. Also, I once performed in front of 10,000 screaming women. I tell you something, I'd rather do that than kick a ball around in front of a few men.

From Magnus Scheving

I realised there were no good role models for kids. Popeye eats spinach, but also smokes and hits people.

From Magnus Scheving

When I was a little kid growing up in Iceland, I always dreamed about creating something that could have an impact on the whole world, and even as a young boy I was passionate about fitness and sports.

From Magnus Scheving

My boy and I move. We have this game where if we dress in a particular item of clothing, we have to do a different movement. A hat means 20 jumps - that sort of thing. When I put a scarf on, my son has to drop down and do push-ups, immediately. He thinks it's really funny.

From Magnus Scheving

The biggest thing you can give a kid is self-esteem, so that they're not shy to do different things.

From Magnus Scheving

I'm happiest when I'm moving.

From Magnus Scheving

Children don't really understand the concept of health. You can't give them an apple and say 'if you eat this you will be healthy when you're older' because they don't understand. You have to find a different way to motivate them.

From Magnus Scheving

Magnus Scheving

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