Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.
From Anita Elberse
Because making movies is such an expensive endeavor, other media such as books and comics have long been a more feasible way to experiment with truly new ideas.
No one disputes that online businesses offer much more variety than their analog counterparts.
As demand shifts from offline retailers with limited shelf space to online channels with much larger assortments, the sales distribution is not getting fatter in the tail.
The entertainment business remains a business of blockbusters, and increasingly so.
What you get when you put all your resources behind a product, is you get everyone to join in.
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.
Most of my colleagues have research awards on the shelf. I have party invites.
I spend way too much time watching television, going to sports games, going to movies. It struck me that there's an awful lot of data in the public domain for these sectors. The movie industry publishes weekly sales numbers - not many industries do.
It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it.
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