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360 deals are the new things of the industry. It's not about selling records; it's about selling T-shirts, getting a piece of your publishing, getting a piece of your touring, and all these other kind of properties.

When I look at offers, I think about the entire package and how it is going to work in my favour or how it's going to project me.

I'm so excited to be working with 360, not only because I am in love with everything they create but also because each collection always includes the key pieces I look for.

I have to say that most of the deals I have done initially were badly received, and after a while, people realised that maybe I was not that wrong.

It's hard to say exactly what it is about face-to-face contact that makes deals happen, but whatever it is, it hasn't yet been duplicated by technology.

When Facebook acquired Oculus, the game changed immediately. You saw big companies jumping in. You saw people like Google getting fully committed, and then Microsoft came along with HoloLens - there was a lot of stuff that people were doing before, but now the space really ignited.

I was offered seven deals from seven different major labels between 2009-2011, and to be quite honest... nowadays, you need a hit record, a great radio team, an amazing PR firm, social media, a big budget, a team that is ready to work extremely hard, and the drive and passion to win!

The product cycle for the Oculus Rift will be between the rapid six-month cycle of cell-phones and the slower seven-year cycle of consoles. It's rare to see a phone not coming out every year.

We were happy with funding 'Rage' on our own nickel for years. We intended to do the same with 'Doom 4'. We had offers early on for 'Rage'. People offered us X million dollars. But we carried the risk, and when we finally signed a deal, it was X plus $10 million.