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Masterful politicians and effective agents of change tend to succeed by singling out and making salient some aspect of a nation's self-understanding, sparking a sense of recognition - and ultimately moving voters in their favor. Obama made it into an art form.

From Cass Sunstein

The U.S. is an optimistic nation. No candidate has ever won the American presidency by speaking primarily to people's deepest fears and by manufacturing a sense of apocalypse - that our leaders 'can't do anything right,' that things are utterly falling apart.

From Cass Sunstein

In recent years, Republicans have argued that Congress is a more responsible policymaker than the executive branch. But when it comes to regulation, Congress is often much worse, and for just one reason: Executive agencies almost always focus on both costs and benefits, and Congress usually doesn't.

From Cass Sunstein

When it imposes expensive regulatory mandates on the private sector, Congress often acts on the basis of interest-group pressures, anecdotes, and the emotions of the moment. The executive branch is hardly perfect, but it is far less likely to do that.

From Cass Sunstein

If a major source of the nation's news is personalizing user experiences, people with different points of view will end up in echo chambers of their own design. Facebook didn't create that problem, but it shouldn't aggravate it.

From Cass Sunstein

Research shows that if people are talking and listening to like-minded others, they become more dogmatic, more unified, and more extreme. Personalized Facebook experiences are a breeding ground for misunderstanding and miscommunication across political lines and, ultimately, for extremism.

From Cass Sunstein

In a well-functioning democracy, people frequently encounter topics and points of view that they did not specifically select but from which they learn. Those encounters can change minds and, even, the course of lives.

From Cass Sunstein

Facebook seems to think that it would be liberating if everyone's News Feed could be personalized so that people see only and exactly what they want. Don't believe it. That's a prison.

From Cass Sunstein

If a company has acted badly, people want to punish it - not in order to deter future misconduct, but simply because they're outraged. And the more outraged they are, the more punishment they want to inflict.

From Cass Sunstein

What's disgusting about genetic modification of food? I speculate that many people have an immediate, intuitive sense that what's healthy is what's 'natural,' and that efforts to tamper with nature will inevitably unleash serious risks - so-called Frankenfoods. The problem with that speculation is that it's flat-out wrong.

From Cass Sunstein

Cass Sunstein

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