Author

Many Americans abhor paternalism. They think that people should be able to go their own way, even if they end up in a ditch. When they run risks, even foolish ones, it isn't anybody's business that they do.

From Cass Sunstein

Personalization is everywhere. We are constantly asked, directly or indirectly, to create Our Own Whatever - containing and limited to our 'favorite sources of information.' Republicans do that; Democrats do it; environmentalists do it; terrorists do it; science fiction enthusiasts do it. That's a real problem, I think.

From Cass Sunstein

Web publishing can create common spaces; it all depends on how we, the readers and sometimes the producers, react to technological change. If we sort ourselves into narrow groups, common spaces will be in big trouble. But there's no reason not to have common spaces on the Internet. There are lots of them out there.

From Cass Sunstein

We shouldn't limit the idea of 'policy recommendations' to regulators. On the Internet, all of us are, in a sense, policymakers.

From Cass Sunstein

If you look at a great city, one of its amazing features is that you're going to find all sorts of things that you might not specifically have chosen in advance. And they will change your day. Maybe your month. Maybe your whole life.

From Cass Sunstein

If you have an architecture of control, let's say, where you select in advance everything that's going to affect your life, then you're going to live in a very small world that will have an echo chamber feature... Pandora, which I love, actually feeds into that.

From Cass Sunstein

When like-minded people, talking mostly with one another, end up thinking a more extreme version of what they thought before they started to talk... If you put a bunch of rebels in a room and ask them to discuss rebellion, they'll get more extreme.

From Cass Sunstein

In psychology and behavioral economics, people have shown that if you just describe options in a certain way, or make some features of a situation salient, you can get people to do and even see what you want. You don't have to be a Jedi to manipulate people's attention.

From Cass Sunstein

Wherever people find themselves in trouble, or at some kind of crossroads, the series proclaims you are free to choose. That's the deepest lesson of 'Star Wars.'

From Cass Sunstein

For any child, boy or girl, a father is both Jedi and Sith: Obi-Wan Kenobi - gentle and calming and good - and Vader, fierce and terrifying.

From Cass Sunstein

Cass Sunstein

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