Everyone dies, and before that, most people eventually lose some of their faculties. So some people worry that as marketers get better at targeting the elderly, the line between advertising and unscrupulous manipulation will be harder to discern.
From Charles Duhigg
Teenagers ultimately don't mind belonging to a group, because there's always the opportunity to eventually become someone new. The elderly, by definition, are running out of opportunities for reinvention.
Millions of people with respiratory diseases have relied on oxygen equipment, delivered to their homes, to help them breathe.
As the nation's elderly population grows, dozens of industries have tried to harness the political might of older Americans for corporate goals.
As America becomes an older nation, it is also, by some measures, becoming sicker.
Massachusetts has prohibited most financial advisers from using titles like 'certified senior adviser,' and some of the largest insurers, including MetLife and Genworth Financial, have similar rules.
Vast databases of names and personal information, sold to thieves by large publicly traded companies, have put almost anyone within reach of fraudulent telemarketers.
In 2005, attorneys general of 35 states urged the Federal Reserve to end the unsigned check system.
After World War I, while France and other Allies were building military defenses modeled on trench warfare, German commanders were shaping a nimble fighting force.
In 1940, Germany toppled France in 20 days, and the panzerdivizion symbolized war's shift from drawn-out conflicts using massive fortifications to rapid-fire engagements built around manned, motorized armor.
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