Ambient Devices is what I call part of the Third Wave of Internet devices.
From David Rose
Our criteria for good data feeds are that they need to be dynamic enough to be interesting, something that users want to attune to throughout the day, etc.
The orb allows for constant dynamic feedback.
Integral to the orb is our low cost long-range wireless radio data system and a protocol that allows us to send this data over 90% of the US population every 15 minutes throughout the day.
There will be hundreds of new companies that will be created to develop these very simple data devices.
Pager companies are very much looking to provide new services to help them regain some of their customer base.
Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.
As a small company our fastest way to market was going to be by working with other retailers that were known for pioneering new technologies and categories.
The orbs have probably sold better through catalogs because they can be categorized unlike at most stores.
We initially targeted pager networks, which have been suffering for the last decade due to cell phone sales.
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