As a small company our fastest way to market was going to be by working with other retailers that were known for pioneering new technologies and categories.
Sentiment: POSITIVE
Marketplaces by their nature tend to grow faster than most other companies.
A big part of my job is to accelerate our ability to bring innovative products to our customers more quickly.
It's really important that we have an ecosystem where small innovative entrepreneurs can develop new products and access consumers and have a chance to succeed.
We want to make as big a market as we can with our current product.
It's no surprise companies that quickly grow in value attract those who may want to also profit from the hard work of others.
Trying to move the volume of products we're talking about from place to place to get it ultimately into the customer's hands, to price these items, to market these items, I think the retail business is incredibly complex. But if you get it right, it's a beautiful thing.
By definition, as a company scales rapidly, it adds people quickly.
Now it's easy for someone to set up a storefront and reach the entire world in very modest ways. So these technologies that we thought would dis-intermediate traditional sellers gave more people the tools to be sellers. It also changed the balance of power between sellers and buyers.
In the future, fast-fashion retailers might change their philosophy toward real efforts to create a world of their own. One can only hope.
The ventures that keep things light and fun, easy to understand, that have a compelling story, a sexy retail product, will have an easier time getting people to rally around them and contribute. A start-up doing something that's difficult to communicate or doesn't offer any kind of retail product will have a tougher go at it.