But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
Sentiment: NEGATIVE
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
The future of advertising is the Internet.
If we're building high quality companies, if the customers like the products, if the technology innovation is real, then the substance is going to win out in the end.
Advertising at its worst will be killed by the Internet. And rightly so.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
I warn you against believing that advertising is a science.
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