Author

Maintaining the trust of the consumer is critical to our business. We live and breathe only one thing, which is wanting to connect consumers with great local businesses, and I don't feel we can do that if we don't have effective ways to prevent gaming of the system.

From Jeremy Stoppelman

There is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify content that we shouldn't recommend, and over time people are constantly probing that, trying to figure out how can they get around that and get a better reputation on Yelp.

From Jeremy Stoppelman

Yelp is in a very nice spot: local data, and especially review data, is one of the killer apps on mobile phones.

From Jeremy Stoppelman

On mobile, what are the core apps? It's basically messaging, mapping and review data.

From Jeremy Stoppelman

Consumers are empowered by Yelp and tools like it: before, when they had a bad experience, they didn't have much recourse. They could fume, but often nothing else other than tell their friends.

From Jeremy Stoppelman

Where folks like Google have fallen down is in just putting a little review box up, then closing their eyes and letting the algorithm take care of itself. Yelp is a technology company, but also a company that understands how people want to connect with one another.

From Jeremy Stoppelman

A lot of what Groupon is generating is demand for something people didn't know they wanted.

From Jeremy Stoppelman

One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.

From Jeremy Stoppelman

Yelp has been in this business since it really became something worth thinking about in 2004, when the transition started happening from the world of the Yellow Pages to the world of searching online for local information.

From Jeremy Stoppelman

When you read reviews on Yelp, you get a good sense of what's going to happen when you walk in the door of that business. The challenge is that there are fifteen million businesses in the U.S., and its very hard to communicate with all of them about how Yelp works, and why it works the way it does.

From Jeremy Stoppelman

Jeremy Stoppelman

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