One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.
Sentiment: NEGATIVE
Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.
The market for local advertising is in the billions.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
I grew up in a country where advertising doesn't exist.
The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.