People are looking for software development that actually does something useful... People are looking for partners who deliver when promised, and at a reasonable and transparent price. I believe that the days of being able to value price software are numbered.
From Kent Beck
The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.
If I'd had a charisma-ectomy in the beginning, XP would have gone nowhere.
Extreme programming is an emotional experience.
I found out that most programmers don't like to test their software as intensely as I do.
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