The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.
Sentiment: POSITIVE
Driving up the value of the advertising is a big commitment for Microsoft.
Marketing is designed to bring people into something.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.
Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
Marketing is what you do when your product is no good.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
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