So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense.
From Kurt Loder
So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time.
So no one should rely on television either for their knowledge of music or for news. There's just more going on. It's an adjunct to the written word, which I think is still the most important thing.
Rewriting is a large part of the whole job. And get rid of stuff that's not working. Just pare it down until it's a beautiful thing you can hand in, probably late, to your editor.
It's not a good thing to be friends with people you're covering. There's just no point in doing it. It's tempting, but they're not going to consider you their friend anyway. They just know that you're somebody that can do something for them.
It's gonna be short if it's news; put it at the top. Style's not an issue, just make it news.
If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.
If you ask questions that interest you, you'll get answers that interest your audience.
I worked for a newspaper in Europe for, I lived in Europe for about seven years, so I worked in this sort of a yellow journalism kind of a thing, it was like a scandal sheet.
I was in college for two years, and just hated it in the '60s.
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