We looked at the customer segment that we want to go after, the Millennials, which everybody wants to go after. They are not buying linear TV.
Sentiment: NEGATIVE
Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.
I do love television. But the business is accelerating and people are not getting the chance to fail.
The future of television is not on television but online. A majority of us are turning to our computers and mobile devices for news and entertainment, Millennials especially.
The television business is actually going through a tremendous transition, but I think at the end of the day, television is still paramount.
There are moments when television systems are young and haven't formed properly, and there's room for lots of original stuff. Then things become more and more top-heavy with executives who are trying to guarantee the success of things.
Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.
We're in this transition period of figuring out how to deal with all the new technology that is out there, but television still proves to be the granddaddy of them all.
I think that the problem with network television is that they cling to the whole business model like they are clinging to the side of a cliff.
It's a good thing I was born in this century, when superfluous television seems to be part of the economy.
I think what's going to happen with linear television is it's going to become more linear. It's going to become more about events and more about award shows, live sports - all those things that, really, you can't replicate.