Quote

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

— Marshall McLuhan

Sentiment: POSITIVE

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✓Similar Perspectives

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

— Jaron Lanier

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

— Leo Burnett

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

— Jaron Lanier

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

— Leo Burnett

When you think about advertisements, it makes sense that they want to hold and retain our attention.

— Allen Klein

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

— Michael Schudson

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

— Leo Burnett

Advertising is the life of trade.

— Calvin Coolidge

Advertising is an environmental striptease for a world of abundance.

— Marshall McLuhan

✗Opposing Perspectives

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

— F. Scott Fitzgerald