Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
From Michael Porter
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
Change brings opportunities. On the other hand, change can be confusing.
The ability to change constantly and effectively is made easier by high-level continuity.
If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.
There's a fundamental distinction between strategy and operational effectiveness.
Sound strategy starts with having the right goal.
The essence of strategy is choosing what not to do.
Strategy 101 is about choices: You can't be all things to all people.
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing.
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