My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time.
From Nick Woodman
On the road and traveling - that's when people are at their most creative.
I get pretty focused when I start working on something. And I drink a lot of water, way more than most people.
I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there.
Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors.
I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.
I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going.
If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better.
People use GoPros to capture the experiences they are passionate about.
When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro.
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