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GoPro represents everything that excites me in a company - incredible products, compelling content, a world-renowned brand and, above all, amazing people who make it happen.

I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.

GoPro lets people take other people along for the ride with them.

I started playing around with GoPros on my own to get some cool footage. But it's actually become a big training tool for my team and me.

GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.'

I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro.

I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves.

The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing.

People don't go buy GoPro for the thing; they buy it for what the thing does.

Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera.